Privacy Policy



Helping Rhinos recognises that a crucial element of the trust we hope to earn from our supporters, members of the public, prospective job applicants, or any other individuals who engage with us, comes from being open, honest and lawful in the way that we process personal data. We will only store your information if we have a lawful basis for doing so, and we will not store any data or personal information that might be available from third-party sources.

Below you can learn more about the different types of personal data that Helping Rhinos collects, how and why we process that data, and who you can contact if you have any questions about the data we hold or the ways in which we process it.

Helping Rhinos will never use anyone’s personal details in any way that they would not reasonably expect.

All data received and controlled by Helping Rhinos is stored securely in the UK. By using this website you therefore consent to the potential transfer of your data outside of your country of residence.

As a donor to and/or supporter of Helping Rhinos

The data we hold

If you choose to share your name and postal address with us, then we will store this information on our database, where it will be held securely in the UK.

Access to the database is limited to only those members of Helping Rhinos staff who need to see it in order to process donations, send acknowledgement emails and to make you aware of Helping Rhinos events, campaigns and news. We will only send these to you where appropriate and where we have your consent to do so.

Stop Communications

You can request to stop receiving our communications, or for us to delete your data, at any time by emailing Please note if you request to stop receiving communications, we will need to store your details on a secure database to enable us to comply with your request (even if we delete your data from our other systems).

Email Mailings

If you have provided Helping Rhinos with an email address, and we have your explicit consent to do so, then we will from time to time send you information about Helping Rhinos events, news and projects that are in need of funding. These emails will always be accompanied by a link allowing you to unsubscribe at any time. Your email address will be stored on our secure database in the UK, and the emails will be sent using a third-party application called MailChimp which processes and stores your email address securely in the US. MailChimp will also provide us with details about which emails you have opened and when, and what links within an email you may have opened. Helping Rhinos will only use this information to ensure that what we send is relevant, timely and interesting to you. MailChimp are certified with the EU-U.S. Privacy Shield Framework and details of their privacy policy can be found on their website.


We maintain a history of interactions between Helping Rhinos and our donors and supporters on our secure database in the UK. These include notes about inbound and outbound communications (i.e. to tell us that we have sent you something, or to tell us that you have written, telephoned or emailed us for any reason).

Subject Access Request

You can request a copy of the data we hold in relation to you. We commit to providing this within one month of receipt of your request. We will only withhold data in limited circumstances where we have legitimate reasons for doing so (for example, where releasing this information will affect another person’s privacy rights).  Please contact the Data Protection Lead (details below) to request this information.

Keeping data up to date

We will do our best to ensure that all data we hold is kept as up to date as possible. If your information changes or you think the information we have is incorrect, please let us know so that we can make the necessary amendments to our records.


We will only keep your data for as long as is necessary. We will delete your information as soon as there is no longer any legitimate reason to retain it.

Payment Details

If you have provided us with your credit or debit card details for the purposes of making a donation or online purchase, then we will use those details only for the purposes of processing that donation or online purchase, which we do through a secure service provided by Global Payments. We do not store card details, electronically or otherwise.

Where a donation has been sent to us in the post, we will store a paper copy of the donation only for the purposes of maintaining an audit trail. Card details on these forms are destroyed before they are stored.

Gift Aid

If you have provided Helping Rhinos with a Gift Aid declaration, then this will be held either as a paper record in our secure offices, or electronically on our secure database in the UK. For the purposes of claiming Gift Aid your name, postcode and the donation amount (against which we are claiming tax relief) will be shared with HM Revenue and Customs using their secure online portal. Please contact us to update your Gift Aid record should there be any change in your contact details or circumstances.


Helping Rhinos will, from time to time, use the donation and giving history of our supporters to analyse trends over time and people’s propensity to donate towards our various projects. We use the results of this analysis to ensure that any fundraising appeals we send are appropriate to our donors both in terms of timing as well as the amount of money that we might ask for. This enables us to raise money more efficiently and respectfully.

Third Parties

Helping Rhinos will never trade, sell or share your personal details with any third party, charity or commercial organisation unless it is strictly necessary for processing a donation, membership subscription or mailing list sign up. We do not rent or share lists with other organisations, and we will never do so.

As a member of Helping Rhinos

We will collect and process the same data as we would for a donor to Helping Rhinos, as detailed above.

As a visitor to Helping Rhinos's website


Our website uses Cookies, which are small text files that are stored on your computer when you visit some websites. We use cookies to help identify your computer so that we can optimise your user experience by helping us to understand which pages you find most interesting.

You can choose to disable any Cookies already stored on your computer. Please be aware that disabling cookies may stop our website from functioning properly.

Using Cookies, our website will track the pages you visit and record other user data such as how long you spend on each page. We can then view a summary that aggregates the data from all of our visitors (but not your individual behaviour) using Google Analytics.

Google Analytics

Through Google Analytics, we can also see how many people are clicking on our Google AdWords advertisements (for which we, as a charity, do not pay) and also the search terms people are using that activate the advert. This allows us to tailor our use of charitable Google Advertising in order to engage with more people for both fundraising and awareness-raising purposes.

If – after clicking on an advert – you go on to make a donation, sign up as a member, or subscribe to our e-newsletter, we will be able to identify you using the information you provide at the time of sign up or donation and can also see that you have arrived on our website via an advert. We will only use this information to provide you with the service you have requested and to better understand what you are interested in so that we can tailor our communications with you.

You can opt out of Google Analytics tracking by following the guidance provided by Google here.

Social Media

This website will also allow you to share pages with social networks such as Facebook, which you do at your own discretion. Although we will never share any personal information with third parties beyond what is strictly necessary in order to perform the service you have requested, we recommend that you familiarise yourself with the terms and conditions of any social media channels through which you choose to share a story (or engage in some other way with Helping Rhinos) to ensure that you are happy with how they might combine the data they already hold on you with any interactions you have with us.

How we update this Privacy Statement

We may amend this Privacy Statement from time to time in order to reflect changes in the law, best practice or our internal procedures. You can see the last date at which any amendment or addition was made to this Privacy Statement by going to the bottom of this page. Please therefore review this Privacy Statement regularly to ensure you are aware of any changes to it.


We are committed to protecting your personal information. If, however, you have a concern about how we have handled your data or about the contents of this Privacy Statement, or if you feel we may have mishandled your personal information, please contact us. We will respond efficiently to any complaints we receive. Our contact details are as follows:

Victoria Petley (Marketing Director)

Residents of the USA should also refer to the additional provisions set out below

United States of America

We confirm that we take all reasonable steps to comply with US laws and regulations in relation to online privacy.

California – Online Privacy Protection Act 2003

This Act relates to personally identifiable information (PII) collected in relation to residents of California. Details of how we comply with this Act are set out in our above Privacy Statement which sets out the categories of PII we collect and how to request details of the PII we hold. In addition, we confirm that we do not share your PII with any third parties for direct marketing purposes. In relation to “Do Not Track” requests, please see our section on Cookies and Google Analytics above.

Children’s Online Privacy Protection Act 1998 (COPPA)

Helping Rhinos website is not directed at children under the age of 13 and, as such, Helping Rhinos does not knowingly collect personal information from anyone under that age. If Helping Rhinos is made aware that personal information has been obtained from a child (without parental consent) we will take steps to delete that information as quickly as possible. Please contact us if you believe that we may have collected personal information from a child.


Last updated: 17 May 2018