our history

Helping Rhinos is a UK and USA based charity whose vision is:

To lead conservation and education initiatives that will ensure the long-term survival of rhino and other endangered wildlife in their natural habitat.

Our Mission is:

To rescue and protect rhino in their natural habitat by delivering tangible results in anti-poaching and habitat preservation. To instigate educational initiatives that highlight the importance of conserving rhino and other endangered species and the benefits that can be derived from a sustainable co-existence between man and wildlife.



Our History


Simon Jones has a corporate background, having worked for American Express for 24 years, but in 2012 he decided it was time to act and use his experiences in the fight to end rhino poaching.

Simon had spent much time in Africa, including a 6 week placement on a conservation project at Kariega Game Reserve, South Africa. On March 2nd 2012, the Reserve suffered a triple poaching attack and Simon could sit back no more and watch as hundreds of rhinos were unnecessarily slaughtered. Helping Rhinos was born.

With the simple aim ‘to make a difference’ the initial goals for the organisation was to help raise awareness of the rhino poaching crisis internationally and to raise funds we we could to raise funds to help wherever possible.

The principles of Helping Rhinos have remained the same, but the size of the goal has grown! In 2013 the a full Board of Trustees was appointed and the organisation became a fully registered charity with UK Charities Commission. The size of the team has grown thanks to the support of its ever growing army of volunteers.

On 23 June 2016, Helping Rhinos USA was officially launched.  The USA branch of Helping Rhinos is run by its founder and Director Dr. James Danoff-Burg and is approved as a 501(c)3 public charity, and all donations are fully tax deductable.  Helping Rhinos USA is actively spreading the rhino conservation word and raising funds for our approved field projects.

While the UK and USA branches of Helping Rhinos are two separate legal entities, they operate under the global Helping Rhinos umbrella and share a common vision, mission, values and operating principles.  They also work to support the same set of field projects.

Rhino poaching has increased beyond belief in recent years. In South Africa alone the number of rhinos killed by poachers has increased from just 13 in 2007 (which is 13 too many!) to 1,215 in 2014 – that’s a 9,246% increase in just 7 years! Rhinos are being poached for their horn which is shipped to destination markets, with Vietnam and China said to be the largest importers in the illegal trade of horn, now the world’s most expensive ‘commodity’.

Helping Rhinos believe the problem is too big for any individual organisation to combat on its own, and that working together and playing to your strengths is key to any long term success.

In 2015 Helping Rhinos launched the Rhino Alliance (www.rhinoalliance.org), a coalition of international Not for Profit organisations with the same aims, goals and passion for rhinos. To date the Alliance has membership in South Africa, Vietnam, UK, USA and the Isle of Man.

On 1st January 2018 Helping Rhinos in the UK transitioned from an unincorporated registered charity to a Charitable Incorporated Organisation.  This resulted in the UK registered charity number changing from 1155309 to 1175762.  All accounts for the original charity can be found under charity number 1155309 and all activity as of 1st Jan 2018 will be filed under charity number 1175762.


Field Projects

It is important that our work in the field delivers tangible results in the battle to ensure rhinos have a future in the natural habitats - a future that our children and grandchildren will be able to enjoy.

To that end we have some of our own projects and some projects that we work with trusted partners.

Read much more about our projects in the field on our Projects page.      


International Awareness Raising and Fundraising
At Helping Rhinos we believe that raising awareness of the issues threatening the rhino is a key role, and we are still amazed by how many people we come across that have no idea the rhino is so threatened with extinction.

We can often be found giving talks and presentation to schools, colleges and universities as well as adult groups. We aim to engage with each and every person we interact with and help them understand how they can play a role in protecting our rhinos.

If you are based in the USA or the UK and would like us to give a talk to your organisation please send us an e-mail via our contact us page.

Fundraising is a vital part of our work as it allows us to financially support our chosen partners in the field. We run a number of initiatives, such as Skydive4Rhinos (UK), the Helping Rhinos Exclusive Safari and a number of cycling related events.

We are always looking for people to fundraise for us and allow us to continue and expand our work.  If you are interested in helping to raise funds for Helping Rhinos, please send us a message via our contact us page.