About Us

Helping Rhinos is a UK based charitable organisation with a dual focus, best summarised by our mission statement:

“Creating awareness of the issues threatening the global rhino population
Raising funds to help protect them for future generations”



Our History


Simon Jones has a corporate background, having worked for American Express for 24 years, but in 2012 he decided it was time to act and use his experiences in the fight to end rhino poaching.

Simon had spent much time in Africa, including a 6 week placement on a conservation project at Kariega Game Reserve, South Africa. On March 2nd 2012, the Reserve suffered a triple poaching attack and Simon could sit back no more and watch as hundreds of rhinos were unnecessarily slaughtered. Helping Rhinos was born.

With the simple aim ‘to make a difference’ the initial goals for the organisation was to help raise awareness of the rhino poaching crisis internationally and to raise funds we we could to raise funds to help wherever possible.

The principles of Helping Rhinos have remained the same, but the size of the goal has grown! In 2013 the a full Board of Trustees was appointed and the organisation became a fully registered charity with UK Charities Commission. While still a voluntary organisation, the size of the team has grown thanks to the support of its ever growing army of volunteers

In 2014 we were delighted to welcome World renowned cycling commentator, Phil Liggett MBE, international TV personality Bear Grylls and ex Lord Mayor of London Sir Gavyn Arthur to the team as our Patrons

062 Rhino pair (1 of 1) 2Rhino poaching has increased beyond belief in recent years. In South Africa alone the number of rhinos killed by poachers has increased from just 13 in 2007 (which is 12 too many!) to 1,215 in 2014 – that’s a 9,346% increase in just 7 years! Rhinos are being poached for their horn which is shipped to destination markets, with Vietnam and China said to be the largest importers in the illegal trade of horn, now the world’s most expensive ‘commodity’.

Helping Rhinos believe the problem is too big for any individual organisation to combat on its own, and that working together and playing to your strengths is key to any long term success.

alliance-full-logo-red-member-of-web-sizeIn 2015 Helping Rhinos launched the Rhino Alliance (www.rhinoalliance.org), a coalition of international Not for Profit organisations with the same aims, goals and passion for rhinos. To date the Alliance has membership in South Africa, Vietnam, UK, USA and the Isle of Man.


Field Projects

It is important that everyone in rhino conservation plays to their strengths and that you do not believe you can solve all the problems on your own. As a UK based charity, Helping Rhinos is not best placed to run field projects of their own, so we have embarked on a strategy of partnering with organisations that a better placed to achieve success operating in the field.

We choose our partners very carefully to ensure they share our high levels of integrity and that we believe they will use our grants, which are funded from our supporters donations, to achieve tangible results.

Our current field project partners are:

Reserve Protection Agency  Fundimvelo Thula Thula Rhino Orphanage  Ol Pejeta Conservancy  Black Mambas  Game Reserves United  Vision Africa Wildlife


International Awareness Raising and Fundraising
At Helping Rhinos we believe that raising awareness of the issues threatening the rhino is a key role, and we are still amazed by how many people we come across that have no idea the rhino is so threatened with extinction.

bolnore-village-talk-222-pixWe can often be found giving talks and presentation to schools, colleges and universities as well as adult groups. We aim to engage with each and every person we interact with and help them understand how they can play a role in protecting our rhinos.

If you are based in the UK and would like us to give a talk to your organisation please send us an e-mail via our contact us page.

Fundraising is a vital part of our work as it allows us to financially support our chosen partners in the field. We run a number of initiatives, such as Skydive4Rhinos (UK), the Helping Rhinos Exclusive Safari and a number of cycling related events.

We are always looking for people to fundraise for us and allow us to continue and expand our work.  If you are interested in helping to raise funds for Helping Rhinos, please send us a message via our contact us page.